The Analytics tab provides an in-depth view of your property’s performance over time, highlighting strengths, identifying weaknesses, and enabling meaningful benchmarking against competitors. Through flexible filters, advanced data visualizations, and full access to historical data, this section empowers you to uncover trends, track guest sentiment, and support data-driven strategy.
Use this page for performance reviews, operational planning, and competitive analysis across all major review channels.
Rating Types #
At the top of the page, select one of the following rating types to analyze:
- Numerical Rating – Direct scores from review sites, standardized to a 10-point scale.
- Sentiment Rating – AI-analyzed ratings based on sentiment extracted from written review text.
- TES (Traveler Experience Score) – A blended score combining both Numerical and Sentiment ratings for a comprehensive view.
Filter Options #
Customize your analysis with detailed filters for your properties and competitor benchmarks.
To ensure valid comparisons, use the same filters for both your own properties and selected competitors.
Property Filters
- Date Range – Use predefined or custom ranges with full access to historical data.
- Groups / Properties – View data by specific properties or property groups.
- Nationality – Focus on reviews from guests of specific countries.
- Language – Filter by the language in which reviews were written.
- Source – Select or exclude reviews from specific platforms (e.g., Booking.com, Google).
- Packages – For certain sources you can add multiple links for the same property. These include sources such as Civitatis, Tiqets, GetYourGuide and Airbnb. The connection links will display as Packages on the dashboard. Please let us know the correct links to add.
- Travel Composition – View data by guest type (e.g., couples, families, business travelers).
Competitor Filters
- Competitor Selection – Choose individual competitors or select all competitors of a property at once.
- Apply all other filters (e.g., nationality, travel composition) to benchmark like-for-like.
Performance Views #
Flexible Display Modes
Choose how your data is presented:
- Table View – Clean, export-friendly format for monthly performance data.
- Line Charts – Track trends over time.
- Column Charts – Compare competitors side-by-side.
Metrics and Visualizations
Depending on the selected rating type, you can visualize and compare:
- Overall Ratings – Daily, monthly, or yearly trends.
- Sub-Ratings – Breakdowns by category (e.g., cleanliness, service, location).
- Mentions – Volume of keyword mentions in reviews by topic and sentiment.
- Review Volume – Total reviews per time period or topic.
- Change vs. Previous Period – Detect growth or decline in performance.
- Example: “Cleanliness” rating dropped 0.2% vs. same period last year.
- Example: “Cleanliness” rating dropped 0.2% vs. same period last year.
Benchmarking Capabilities #
Compare your performance against selected competitors using the same metrics and filters:
- Ratings – Overall and sub-ratings (Numerical, Sentiment, TES)
- Travel Composition – See how specific guest types rate you vs. competitors.
- Reviewer Country – Analyze guest satisfaction by market (e.g., German guests).
- Language – Understand sentiment across different review languages.
- Review Source – Compare performance on individual platforms (e.g., TripAdvisor, Expedia).
Use Cases & Strategic Insights #
The Analytics tab supports both operational monitoring and long-term planning. Use it to:
- Identify top- and under-performing KPIs (e.g., breakfast, parking, service).
- Understand performance by guest type (e.g., families vs. solo travelers).
- Spot seasonal or market-specific trends.
- Detect review volume decline and initiate engagement campaigns.
- Align team efforts around objective data for service improvements.
Conclusion #
The Analytics tab is your go-to section for strategic insights and competitive benchmarking. By combining numerical scores with deep sentiment analysis and flexible filters, it helps you:
- Understand guest experiences beyond surface-level ratings
- Benchmark accurately against key competitors
- Drive improvements where they matter most
- Make informed, data-driven decisions across departments
Whether you’re preparing a team meeting, tracking KPIs, or setting goals, this section provides the depth and clarity needed to guide your strategy and reputation management efforts.
Summary #
| Feature | Purpose |
| Rating Type Selection | Switch between Numerical, Sentiment, or TES for tailored analysis. |
| Property Filters | Focus your view by hotel, guest nationality, language, or source. |
| Competitor Filters | Benchmark performance using consistent filters for apples-to-apples comparisons. |
| Custom Charts/Tables | Choose between table, line chart, or column chart views to suit your workflow. |
| Deep Sentiment Insights | Go beyond numbers to understand why guests feel the way they do. |